Freadom is the ONLY company investing 100% of net profits to fight for literacy for all.
Being able to read is the most critical skill for anyone who wants to fully claim and realize the freedoms America promises; this is why Freadom exists. Freadom is a social enterprise created to accelerate and amplify the awareness of and advance the cause for literacy.
No matter your marketing objectives – giveaways, culture builders, incentives, uniforms or recruitment – we’re your brand building experts driven by purpose.
PURPOSE-DRIVEN | We exist for YOU & for IMPACT
RELATIONSHIPS | We strive to be an extension of your team
COMMUNICATION | You call, we answer – you email, we respond… promptly
CLIENT SERVICE | We work for YOU
ON TREND | Here to make you look good, again & again
EXPERIENCE | Our team has decades of combined experience in the industry
EXCELLENCE | No compromise
Because traditional philanthropy alone will never solve the literacy problem in America, we pledge to:
Significantly increase awareness around our country’s literacy crisis and make literacy a national priority.
Commit 100% of Profits
Once established, commit 100% of our profits to literacy initiatives which are proven to be effective, efficient, scalable and sustainable.
Aspire to donate $100 Million annually to promising literacy initiatives throughout America.
Beneficiaries are proactively researched, identified, vetted and selected by Freadom based on the criteria below. As such, there is NOT an open application process; we kindly ask literacy initiatives to respect this approach.
Deliver a literacy focused, direct service to children
Think BIG and have a commitment to an entrepreneurial culture, willing to take risks
Demonstrate a bias towards prevention over intervention
Show a focus on being effective, efficient, sustainable and scalable
Operate like a business and think like a brand
Maintain a compensation philosophy for their employees which matches the passion for their mission
The leading provider of quality (culturally relevant and highly engaging) books to under-served children in the Chicagoland area; serving more than 350,000 children annually. We also support Bernie’s Book Bank National Replication Effort to establish metropolitan-based children’s book banks in other major American cities.
Funding reinvested to date
Little Free Library is a 501(c)(3) nonprofit organization dedicated to improving book access for all. There are more than 100,000 Little Free Library boxes in all 50 United States and beyond, sharing millions of books each year. A recipient of the 2020 World Literacy Award, Little Free Library utilizes its donor-driven Impact Library Program to bring little libraries full of books to under-resourced communities.
Funding reinvested to date
Read Alliance works to accelerate the educational trajectory of early elementary students through the power of teens who provide one-to-one literacy tutoring in under-resourced communities.
Funding reinvested to date
For over 20 years, Reading Partners has empowered students to succeed in reading and in life by engaging community volunteers to provide one-on-one tutoring. Since its founding, the national nonprofit organization has mobilized nearly 70,000 community volunteers to provide proven, individualized literacy tutoring to more than 65,000 elementary school students in nearly 450 under-resourced schools across ten states and the District of Columbia.
Funding reinvested to date
Christy Floriani – Owner & Steward
Christy is a champion of human rights, and she believes reading is the foundation for true freedom. She strives to live a life of service that lifts people up, empowers and launches greater access to resources. She believes that, whether intentional or not, we live a life based on our beliefs and values. Christy believes every person deserves to be seen, heard and valued…whether friend, neighbor or consumer. As a consumer, Christy has a firm conviction that we vote with our dollars, accordingly, putting dollars in ethical and purpose-driven companies is a win-win.
Raised by a teacher and school social worker, education, literacy and compassion are in her DNA. Her inspiration comes from her father whose life was transformed by ONE teacher. “That one teacher told my dad that he could lift himself out of poverty through education and, more importantly, that he believed in my dad. He went to work, got better grades, attended community college, and eventually went to Michigan State University through graduate school. My dad taught high school students for over 35 years and was appreciated for his humor and his ability to reach the ‘unteachable’ students.”
Her journey includes a trip through Iowa for a degree in psychology, several years in Colorado working with children and families picking up a master’s in social work along the way and winding along through Chicagoland for past 22 years in various domains in both non-profit and for-profit sectors. She cherishes time with her family, snuggling up with a good book and exploring the great outdoors.
Brian Floriani – Founder & Steward
Brian is a believer, a seeker, a reader, a dreamer and a doer; biased to action.
Raised in Dover, DE, Brian now resides in the Chicagoland area.
A recovering Golf Professional with an entomology degree, Brian feels grateful to have found his passion and his WHY – Literacy for All. Brian believes all people should have an equitable opportunity to pursue happiness and has dedicated his life to help ensure this is a reality in America.
At his core, he is an “Entrepreneur for Literacy”. In 2009, Brian founded Bernie’s Book Bank. Bernie’s Book Bank is a children’s book bank which serves more than 350,000 under-resourced Chicagoland children with 8 quality books per year from birth through 6th grade. The vision of Bernie’s Book Bank is to build an ultra-effective, efficient, sustainable and scalable children’s book bank model to be replicated in every major American city to assure all children have the ability to read their way to a better life. Brian remains an integral part of Bernie’s Book Bank in Chicagoland and will play a critical role in national replication efforts.
Brian enjoys doing ANYTHING with his children and immediate family, and feels blessed by all things LIFE presents, its triumphs and its trials.
Jonas Broner – Chief Steward, Production & Support
Jonas, a true veteran of the promotional products industry with two decades of experience, works tirelessly to ensure all clients experience seamless service. He is personally invested in various critical issues spanning animal rights to human rights. In looking for a way to give MORE back to his community, Jonas has partnered with Freadom believing we can transform and inspire the promotional products industry to become altruistic and meaningful rather than just to turn a profit.
Jonas grew up on the Northshore of Chicago and acquired his tireless work ethic working at his father’s shoe store in Chicago. At age 11, he began working weekends in the family store. From that vantage point he saw how hard his father worked – 14 hours a day, 7 days a week – just to put food on the table.
He attended Niles North High School, was a three-sport athlete; drawing from inspirational coaches and being a part of a team, to learn the value of hard work, camaraderie, drive and discipline. Jonas attributes his success today to the many lessons he learned on the football field and wrestling mat. Jonas attended Illinois State University where he graduated with a degree in public relations. 20 years ago, he landed his first job out of college in the promotional products industry, has grown his business and expertise, and has never looked back.
Lidia Wojtusiak – Steward, Production & Support
Lidia Wojtusiak strives to make a positive impact in the world with her passionate, entrepreneurial spirit. Born on a small farm in the deep south of Poland, a place with scarce resources and opportunities, her parents made the decision to immigrate to the United States with about a thousand dollars, two babies (Lidia was just 2 years old) and lots of courage.
As an immigrant family, speaking, reading and writing English became a daily struggle. Lidia was only 11 years old when she taught her parents to speak and write English. They worked long days and nights to provide their children the freedom and opportunities they deserved. Lidia’s parents are a prime example of what it looks like to pursue The American Dream.
“My parents came here with nothing… they fought with everything they had to provide me with the best life possible. For 25 years, I watched my father strain his body in the factory and my mom clean offices just to get the family essentials. I consistently remind myself of those hard times they overcame and how grateful I am for them. This is the fuel that keeps me going…
I want each person out there to get their opportunity just like I got mine.” She will graduated from Roosevelt University in December 2022 and intends to use her education and personal experience to positively impact her community. Lidia’s parents are the reason she remains positive and motivated throughout her life; she has learned from them that with passion, perseverance and love…anything is possible.
Annie Hansen – Operations Steward
Annie joined the Freadom team in 2021 as Operations Steward with more than 35 years of experience in hospitality, project management and customer service. A lover of people with a generous servant heart, Annie believes words have power to change the world. An avid reader, Annie remarks, “I know how reading exploded joy into my children’s lives and I strongly believe literacy should be a birthright available to everyone.”
At Freadom, Annie leads fulfillment and quality assurance to ensure efficient day-to-day operations. “Everything happening at Freadom is for the benefit of loving our neighbor,” says Annie. “We get to be the hands and feet of God.” In her spare time, Annie can be seen kayaking, ice skating, laughing with her family or bicycling in her bare feet.